Back in 2020, I did a job task for Rapido. The brief was to develop a series of social media posts for their #BringYourOwnHelmet campaign, I took a distinctly vibrant, Kitsch Art approach to the social media creatives. During a time when the internet was awash with sombre content, I chose a brighter, more optimistic aesthetic to stand out. The rationale was to engage users in a non-alarming way, ensuring the safety message was delivered amidst an inviting visual feast rather than foreboding. Incorporating the helmet into this lively color scheme and design meant maintaining a relaxed atmosphere and fostering a positive brand perception.
The helmet, central to the message, was integrated into the bright, lively design, ensuring the communication was noticed and absorbed without compromising the brand's upbeat image.
The helmet, central to the message, was integrated into the bright, lively design, ensuring the communication was noticed and absorbed without compromising the brand's upbeat image.
