GenAI Performance Marketing

Over the past quarter, I have developed a suite of AI-generated performance ads designed to mirror authentic user-generated content. Every component of video footage, voice-over, background music, and still imagery was produced entirely through generative tools, allowing us to replicate the spontaneity and relatability of real creators at scale. This fully AI workflow eliminates the need for real influencer partnerships and their associated fees, delivering a significant reduction in production costs while preserving creative agility. More importantly, the ads perform. Across multiple Meta campaigns, the series has achieved an average click-through rate of 3.7%, placing it squarely in the top tier for UGC-style content. In short, the initiative proves that AI can generate high-quality, brand-safe assets that resonate with audiences and drive measurable results, without the traditional production overhead.